Hawkins Academic Tutoring
Hawkins Academic Tutoring provides tailored online tuition for UK and international students, led by Dr James Hawkins, an academic with over 25 years’ teaching experience.
I created the visual identity and website, balancing academic credibility with a modern, approachable feel.
Logo & Visual Mood board
The 2nd logo was selected as it embraces a more vibrant colour application, allowing the brand to stand out within a traditionally conservative academic space while remaining professional and structured.
Selected Imagery Direction
The collage style was selected for its contemporary edge within an academic space. By merging classical imagery with modern graphic elements, the identity feels both authoritative and engaging - reinforcing the brand’s balance of depth and accessibility.
Identity in Application
