I am a product concept designer, visualiser and illustrator, with experience taking ideas from initial research and creative development through to artwork, 3D product visualisation, production and final quality control.
Over the past two years, I have designed custom gaming hardware collections for GameStop USA and am currently developing projects for Micromania France and GAME Spain. My experience spans the complete process, from initial research and creative development through to production and final quality control.
Alongside product design, I create playful, character-led illustrations for packaging, campaigns, music artwork and digital content. Illustration allows me to build a distinctive visual world around a product or brand, whether it forms part of a wider launch or is commissioned as a standalone piece.
My illustration work has been featured in Megazine London, and I was selected as a runner-up in the Starbucks UK cup illustration competition, with my design displayed in stores nationwide.
For product design projects, my process begins with research and the curation of visual references to establish a clear creative direction. From there, I develop concepts through hand-drawn and digital sketches before creating the final artwork and applying it to 3D product models in KeyShot.
I create detailed presentations in PowerPoint to clearly communicate the concept, design development and final product direction, supported by high-quality rendered visuals produced in KeyShot.
My experience also extends beyond the creative process into production and manufacturing. I liaise directly with manufacturers in China, overseeing products from initial concept through to manufacture. As a Chinese speaker, I communicate directly with suppliers via WeChat, helping to bridge the gap between creative vision and production and ensuring design details are clearly understood.
I have also travelled to China to work directly with manufacturers and carry out quality checks on finished products, ensuring the final output meets the original creative vision and required standards.
My Process
Research & Creative Direction | Concept Development | Hand & Digital Sketching | Artwork Creation | 3D Product Visualisation | Design Presentation | Liaison with Manufacturers in China | Production Oversight | On-site Quality Control
Hi, I’m Hazel.
Key Skills
Product Concept Design | Illustration & Artwork | 3D Product Visualisation | Product Development | Presentation Design | Manufacturing Liaison | Production Oversight | Quality Control
Tools & Communication
KeyShot | Photoshop | Illustrator | InDesign | Premier Pro | Procreate | PowerPoint | Chinese Language Skills